User Guide

The key ideas behind clvkit, the four models it ships, and the calls it makes on your behalf — each written down with its price.

• Getting started
  • Install
  • The one contract
  • Your first fit
  • The two arguments that move the numbers
  • The question you probably came for
  • Where to go next
• CustomerBase, the shared contract
  • The philosophy: refuse rather than guess
• Models
  • BGNBD, the transaction-flow model
  • GammaGamma, the spend model
  • CLV, lifetime value
  • CohortMatrix, descriptive retention