Cohorts#
The descriptive half: what the transaction log already says, before any model.
A cohort-by-period matrix of retention or revenue, and its heatmap. |
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Survival curves for a non-contractual base, from a fitted P(alive). |
The descriptive half: what the transaction log already says, before any model.
A cohort-by-period matrix of retention or revenue, and its heatmap. |
|
Survival curves for a non-contractual base, from a fitted P(alive). |