Transaction models#
The purchase-timing half: how many purchases to expect, and whether a customer is still active.
The BG/NBD transaction-flow model. |
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The MBG/NBD transaction-flow model — BG/NBD's never-returner variant. |
parameter_uncertainty on either model returns a ParameterUncertainty:
one row per parameter with the estimate, its bootstrap standard error and a
percentile interval, with to_pandas, to_json and plot.
Per-parameter estimate, bootstrap standard error, and percentile interval. |